Little screen for the big screen in the corner.

How about a website that is aimed at people watching TV (with laptop on sofa).

Not exactly sure what the website might contain, but maybe running commentaries on corrie, betting on sport, webisodes related to the program or advert during the adverts/half time, aggregated programme content from the various TV channels. I'm sure there are lots of things. Probably. Then stick some (related) adverts on the site and hopefully make revenue that way, maybe even sponsorship when popular TV programmes are on (assuming you have the traffic yourself). WDYT?